Boston Public Library Launches "Get Carded" Social Media Campaign
Campaign highlights library card sign-up month
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For Immediate Release
September 07, 2012
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For More Information Contact:
BPL Communications Office

The Boston Public Library recently launched the “Get Carded” social media campaign in honor of Library Card Sign-up Month. The campaign encourages current library card holders to share a picture of themselves with their Boston Public Library card or a picture of their Boston Public Library card in action via Twitter or Instagram with the hashtag #BPLgetcarded.

“We are having a little fun this month and we hope library users will, too,” said Gina Perille, Chief of Communications and Strategy at the Boston Public Library. “We are inviting our users to show off their library cards and invite their friends to ‘get carded’ this month.” Pictures shared with the #BPLgetcarded hashtag are being added to an online gallery on the Boston Public Library’s Facebook page at The photo with the most Facebook likes at the end of the month will be featured as one of the Boston Public Library’s Facebook cover photos during October. “For those who are not picture-takers, we are also collecting individual stories about what a library card makes possible via our website at,” said Perille.

Observed since 1987, Library Card Sign-up Month is a time when the American Library Association and libraries across the country remind people about the power of their library card. The Boston Public Library serves all the residents of the state of Massachusetts as Library for the Commonwealth. If you live, work, or go to school in Massachusetts, you can have a Boston Public Library card. To learn more about signing up for a Boston Public Library card, visit or stop in at any Boston Public Library location with a photo ID and proof of current residence.

The Boston Public Library has a Central Library, twenty-five branches, a literacy center, map center, business library, neighborhood-based services in the Tierney Learning Center, and a website filled with digital content and services. Established in 1848, the Boston Public Library has pioneered public library service in America. It was the first publicly supported municipal library in America, the first public library to lend books, the first to have a branch library, and the first to have a children’s room. Each year, the Boston Public Library hosts thousands of programs and serves millions of people. All of its programs and exhibitions are free and open to the public. At the Boston Public Library, books are just the beginning. To learn more, visit


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