Mayor Menino, City of Boston Partner with Down:2:Earth to Launch "Pitch the City" Contest
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For Immediate Release
January 13, 2009
Released By:
Mayor's Office
For More Information Contact:
Press Office

"Turning Beantown into Greentown!

Mayor Thomas M. Menino and the City of Boston, in partnership with Down:2:Earth (D2E), Boston's sustainable living expo, is sponsoring Pitch the City, an open contest that seeks the public's ideas on making Boston a greener city. Boston was recognized as the 3rd greenest city in the nation by Popular Science in February 2008. Pitch the City gives residents a chance to help make Boston number one by sharing their creative ideas about how the City can become more environmentally conscious in how we live, work, commute, eat or heat. Initial proposals are due on February 2, 2009. Four finalists will pitch their ideas to a jury including Mayor Menino at Down:2:Earth on April 5, 2009 at the Hynes Convention Center.

"As a City, we are taking the lead to make Boston a more sustainable and green-friendly city, but we need everyone's help to reach our full potential," Mayor Menino said. "From students in the classroom to corporate citizens, some of the most innovative ideas come from the most unsuspecting of places. The Pitch the City contest is an ideal way for anyone to help us turn Beantown into Greentown!"

Proposals should contain innovative, yet practical, ideas to help save energy, money and/or resources; and make Boston a greener, healthier place to live. Applicants should not overlook the importance of implementation. Priority will be given to proposals that are most likely to succeed and are easiest to implement. Ideas about how the City can encourage broad adoption of sustainable behaviors among citizens, public awareness campaigns, and outreach ideas are welcome.

According to Jim Hunt, Chief of Environmental & Energy Services, "Pitch the City will give us a vehicle for encouraging, recognizing and implementing great suggestions from our residents. As an example, an effective idea that the City previously received from students in a fourth grade class was to change the margins on our documents. We were able to implement the idea the same day it was proposed. Now, documents generated by city employees have narrower margins, thus reducing the amount of pages printed. Saves paper, saves trees, saves money – a winning suggestion all around."

Here's how it works:

STEP 1: Submit your idea online at

• One-sentence objective
• 500-word-max summary of your idea
• Your name, age, email address and phone number

Or mail your submission package so that it will arrive by February 2nd to:

Pitch the City Boston Redevelopment Authority One City Hall Square Boston, MA 02201
Submission Due Date: February 2, 2009

The Pitch the City team will review initial proposals and by February 9th will contact individuals whose proposals have been selected to proceed in the selection process.

STEP 2: Once you have been selected to advance in the selection process you will be required to complete a more detailed proposal of no more than 4 pages with further details on how the effort will impact residents in Boston and initial thoughts on how it can be implemented. More details on the format for this proposal will be provided to advancing proposals. All detailed proposals will need to be received by March 6th for review.

STEP 3: The Pitch the City team will identify the four winning proposals by March 17th and notify individuals who will be given the opportunity to make a 15-minute pitch to Mayor Menino and a distinguished panel at the D2E conference in April. This is an opportunity to have your voice heard by key City officials and your peers. All finalists will receive public recognition.
Selection Considerations:
• Ease of implementation
• Cost vs. Benefit
• Breadth of beneficiaries
• Likelihood to succeed
• Funding is not needed but if you have other funding please include in your budget.
• No academic studies, please. Practical, actionable ideas only.

Criteria: • Preference will be given to projects that can be implemented within 6 months.
• Projects must offer solutions to an existing problem for the City of Boston.
• Preference will be given to projects with a public and private partnership or non-profit component.

Please note: The City of Boston is participating in this contest to hear ideas from the citizens. The goal is to implement more sustainable projects, however the City is not obligated to implement any ideas. City of Boston employees are not eligible.

For more information about "Pitch the City" contact D2E at 617-266-6540 or

What has the City of Boston done so far?

Down:2:Earth (D2E), an exploration into sustainable living, is Boston's premier destination for conscious consumers. It is a marketplace for eco-friendly products, a public stage for community initiatives, and an educational forum that addresses sustainability issues. D2E emphasizes local and innovative solutions and connects consumers with progressive companies that are investing in a more sustainable future. More at


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