Nicole Freedman Returns as Director of Boston Bikes
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For Immediate Release
January 03, 2013
Released By:
Mayor's Office
For More Information Contact:
Mayor's Press Office

Mayor Thomas M. Menino today announced Nicole Freedman is returning to the position of director of the Boston Bikes program. A former Olympic cyclist, Freedman previously held the same title from the launch of the program in 2007, through April 2012. Key priorities for Freedman will include bicycle safety and accident reduction, infrastructure improvements – including cycletracks, and expansion of the Hubway program. Freedman’s first day back at City Hall was Wednesday, January 2.

“In 2007, we set out to make Boston a world-class bicycling city, and Nicole was the clear choice for a leader who both shared that vision and had the passion to make it a reality,” Mayor Menino said. “Since her departure, Boston Bikes has continued to thrive and improve access for all cyclists, and we’re thrilled Nicole has joined us again to keep that momentum going.”

When Freedman started in 2007, Boston was perennially ranked one of the worst cycling cities in the country. Under her leadership, the City became a nationally-recognized biking city, receiving a Silver level award from the League of American Bicyclists. Freedman oversaw the launch of the New Balance Hubway bike share system, making Boston one of only a handful of cities in the United States with full-size bike share systems. She also worked to install 50 miles of new bike lane and 850 new bicycle racks, and helped bring the first professional bicycle race to Boston in nearly 20 years. Boston’s Community Bike Programs also continued to serve as a model for biking equity, resulting in more than 1,000 bikes donated to low-income residents and providing on-the-bike training to nearly 8,000 youth. The program received multiple awards and was featured in Michelle Obama’s “Let’s Move” newsletter as a best practice.

After completing much of Phase I of the Boston Bikes program, Freedman departed the City for a short time in April 2012 to explore a new opportunity as Executive Director of Maine Huts and Trails in Kingfield, Maine. Kris Carter served as interim director during Freedman’s hiatus, and will now resume his role as Advisor to the Mayor.

“I’m so excited to be back in Boston, and grateful for the vision of the Mayor, and the work of Kris Carter and the team of people who have continued to lead Boston Bikes on a successful path,” Freedman said. “Over the past five years, the program has made tremendous strides, but there’s always more work to do. We’re looking forward to another successful year of cycling in Boston.”


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