Mayor Menino Announces Save Up Online Tournament To Teach Boston Youth Financial Responsibility
New "Farm Blitz" Competition Rewards Teens who Save Up with Cash Prizes
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For Immediate Release
August 01, 2011
Released By:
Mayor's Office
For More Information Contact:
Mayor's Press Office

Today, Mayor Thomas M. Menino kicked off the new "Save Up" Initiative, an online tournament designed to engage teenagers and teach them about personal finances. The three week online tournament will run from August 1st to 22nd and is open to all youths participating in Boston's Summer Jobs Program. The game, called Farm Blitz, was inspired by the popular game Farmville and teaches players how to manage savings, debt and compound interest by running their own farm.

"The goal of the Save Up initiative and Farm Blitz is to help all of the students employed this summer to learn some basic personal finance skills to better manage and save their own money," Mayor Menino said. "This is just the first step in promoting financial literacy through new, innovative means. If kids are motivated to play, they will be motivated to learn too."

The tournament is open to all summer jobs teens, but other Boston youth between the ages of 14 and 24 are also eligible to play. Cash prizes will be awarded to the winners and will be deposited directly into their savings accounts, with the grand prize winner earning $200. In addition, five $100 and five $50 prizes will be randomly drawn from all players whose farms qualify with a "Net Worth" of over $10,000, which should only take between 30 and 90 minutes of play to acquire.

The award-winning Farm Blitz game, which received an Excellence in Financial Literacy Education Award from the Institute for Financial Literacy, was developed by two local organizations in Boston: The Roxbury-based non-profit, Doorways to Dreams Fund (D2D) and Fablevision. D2D's work emphasizes developing new ways to encourage financial literacy, with a mission to create a world in which the financial system encourages lasting social and economic prosperity for every family. Fablevision is an educational technology publisher and children's media developer located at the Boston Children's Museum in the Innovation District. Established in 1996, Fablevision creates high quality digital content and tools for major media and publishing organizations.

To find out more and get started playing today, visit the Farm Blitz website.


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