Caliente! Returns to City Hall Plaza
Salsa Sensation Jerry Rivera Headlines Third Annual Latin Music Festival
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For Immediate Release
July 27, 2010
Released By:
Tourism, Sports, and Entertainment
For More Information Contact:
Ryan McMahon

Mayor Thomas M. Menino, in partnership with Berklee College of Music and Villa Victoria Center for the Arts, announced that Caliente!, a celebration of Latin music and culture, will take place at Boston City Hall Plaza on Saturday, July 31, from 7:00 – 9:00 PM. In collaboration with the Tito Puente Latin Music Series, the program will be headlined by Salsa sensation Jerry Rivera.

“Caliente! is a wonderful representation of Boston’s vibrant Latino community and culture,” said Mayor Menino. “The partnership between the City of Boston, Berklee College and Villa Victoria Center for the Arts has worked hard to make this year’s festival the best to date and I look forward to the celebration.”

For the first time, the festival has collaborated with the successful Tito Puente Latin Music Series. Presented by Berklee College of Music, Villa Victoria Center for the Arts and ParkARTS, the Series produces five outdoor concerts in select Boston communities during the summer. Some of the locations include: South End, Jamaica Plain and East Boston. Visit or call (617) 927-1707 for additional information on the Tito Puente Latin Music Series.

Eguie Castrillo, all-star artist and Berklee faculty member, will kick off the start of the music festival with his orchestra before Jerry Rivera takes the stage. Rivera, a Grammy-nominated artist who has been a leading force in Salsa music, has sold millions of albums worldwide and is the recipient of Salsa Artist of the Year and Best Male Artist of the Year. Since the release of his debut CD Empezanda a Vivir in 1993, the Puerto Rican native continues to thrill audiences with his smooth style and electrifying performances.

Visit or call (617) 635-3991 for further information on Caliente!

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music was through the study and practice of contemporary music. With over a dozen performance and nonperformance majors, a diverse and talented student body representing over 70 countries, and a "who's who" of alumni, Berklee is the world's premier learning lab for the music of today and tomorrow.

 The Mayor’s Office of Arts, Tourism and Special Events is responsible for advancing the arts, tourism and culture in Boston by providing advocacy, support and technical assistance. The department is also responsible for producing special events and public celebrations that reflect the city’s rich diversity.

Now in its 14th year, ParkARTS began as Mayor Menino’s initiative to present a yearlong program of arts and culture-related programs and events in Boston's park system. ParkARTS, the Boston Parks and Recreation Department's multifaceted arts program, incorporates visual, performing, and participatory arts. Sponsored by Bank of America, the 2010 ParkARTS performing arts program will present concerts in Boston neighborhood parks that range from jazz to symphonic music.

Villa Victoria Center for the Arts is a non-profit arts and culture center dedicated to preserving, promoting, and celebrating Latino arts and artists and creating dynamic cross-cultural collaborations. Villa Victoria Center for the Arts is a program of Inquilinous Boricuas en Acción, a non-profit organization that since 1968 has been a leader in the Boston community for holistic community development and programming. Villa Victoria Center for the Arts is located in the heart of Villa Victoria on W. Newton Street (between Tremont Street and Shawmut Avenue).



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