Mayor Menino Unveils "Sneakers on Statues"
| | More
For Immediate Release
September 19, 2005
Released By:
Mayor's Office
For More Information Contact:
Press Office

New Campaign Promotes America's Walking City

Mayor Thomas M. Menino today launched Boston's first ever "Sneakers on Statues" program as part of a campaign to promote Boston's walking destinations to residents and tourists. Statues around the city have been adorned with sneakers, shoes and other attractions to highlight Boston's "walkability".

"Boston's most permanent residents are helping us promote our great walking destinations," Mayor Menino said. "With gas prices sky high, it's a great time to lace up your sneakers and get to know our great city on foot and all that it has to offer."

"Sneakers on Statues" is a week-long event in which some of Boston's most famous and permanent residents, including Paul Revere and Sam Adams, will don artistic shoes designed by local artists to emphasize Boston's many walkable attractions.

Mayor Menino recognized artists William Thomas Porter, Earnest Truly, Ashley Ware and Maria Vanson whose creative work adorns the statues. "Sneakers on Statues" is part of a larger campaign to promote walking in Boston. "Save Gas. Walk Boston" is being launched by Mayor Menino in partnership with local tourism, retail and media partners.

Mayor Menino thanked the partners who helped in this campaign, including: Hill Holliday, Faneuil Hall Marketplace, Greater Boston Convention and Visitors Bureau, Massachusetts Convention Center Authority, Copley Place/Simon Property Group, Prudential Center, Greater Boston Chamber of Commerce, Artery Business Committee, WalkBoston, Boston.com, and CBS4.

Statues donning special footwear include: Red Auerbach and Sam Adams in Faneuil Hall; Ben Franklin, the Democratic Donkey, and Josiah Quincy at Old City Hall; George Washington, Make Way for Ducklings in the Boston Common; the Tortoise and Hare in Copley Square; Paul Revere in the North End; and Quest Eternal in the Prudential Center.

For more information about the "Save Gas. Walk Boston." campaign, visit www.boston.com/walkboston. The site features information about Boston on foot and includes an interactive game that asks "how much to fuel your tank?" and converts those gasoline dollars in to great activities in Boston. The site also features "Sneak Previews" of two videos promoting Boston's "walkable" sites. The commercials "Walk Adventure" and "Romantic Day" provide a sneakers eye view of Boston.

Announcements

Related Links