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Title: ASICS Grand Opening
Language: English
Event Date: 2/27/2018
Department: Cable Office
Department of Neighborhood Development
ASICS announced their opening of their new Boston office: Boston Product Creation Lab. They also promoted their partnership with local schools around the city of Boston called PHIT (Personal Health Investment Today). This program will enable students around the city to participate in an exercise circuit before classes begin at their school. Beofre this event, ASICS completed their test-run of the PHIT program called "Morning Mile" with ASICS Olympic athletes Lolo Jones and Jordan Burroughs. Speakers inluded ASICS America CEO Gene McCCarthy, Mayor Martin Walsh, and ASICS Olympic athletes Lolo Jones and Jordan Burroughs.

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Download the video 5017.mp4 (866 MB) for later playback.
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