For Immediate Release
May 14, 2013
For More Information Contact:
Mayor's Press Office
Mayor Thomas M. Menino today announced the official launch of Boston’s new sustainability brand and initiative, Greenovate Boston, with ambitious new community engagement goals, and a citywide sustainability campaign, designed by Mullen Advertising. This announcement coincided with the 2013 Greenovate Boston Award ceremony, which recognizes local business, residents and sustainable food leaders for doing their part to help the City reach its greenhouse gas emissions reduction goals of 25 percent by 2020 and 80 percent by 2050.
“Celebrating these leaders today is the perfect way to kick off Greenovate Boston,” Mayor Thomas M. Menino said. “They work every day to make Boston cleaner, healthier, and more prosperous for future generations. Now our work continues to get all of our residents, neighborhoods and businesses to join us as we make Boston the greenest city in United States.”
The City continues to push progress on meeting its greenhouse gas reduction goals, the Mayor announced that Greenovate Boston would aim to:
- Reach every Boston resident and business through its programming and outreach efforts, in order to have them understand how their individual actions affect a sustainable future for Boston.
- Engage one-third of Boston residents to take one new, daily climate action per year, examples of which include driving one day a week less, unplugging the television at night, or using cold water when doing laundry.
- Engage businesses constituting one third of Boston’s employees to form their own in-house sustainability teams, or to participate in existing sustainability initiatives.
Over the next few years, the Mayor’s inaugural Greenovate Fellows, Benita Hussain and Charles Zhu, will work with the community to help meet these goals.
Supported by the business and institutional leaders of the Mayor’s Green Ribbon Commission, Greenovate Boston will kick off with a city-wide advertising campaign and a new interactive website, GreenovateBoston.org. The campaign, designed by Mullen, will bring visibility to the brand and drive people to the website, which is a one-stop-shop for City and community resources related to energy efficiency and sustainability, as well as a place for Bostonians to share their own inspiring “greenovation” stories.
To celebrate this launch, starting on May 14th, the Zakim Bridge, Prudential Tower and Atlantic Wharf spire will be lit green for the week; advertising placements will include Fenway Park’s jumbotron, the Boston Convention and Exposition Center’s marquee and the Central Library on Boylston, among many others.
“Greenovate Boston’s engagement goals will help ensure that the commitment to our environment and the innovations demonstrated by today’s award winners become the norm in Boston,” said Brian Swett, Chief of Energy and Environment. “We are proud to honor them today.”
The Greenovate Boston Awards recognize leaders in Business, Residential, and Sustainable Food Leadership categories. The 2013 Greenovate Awards were presented by Mayor Menino to three residents, 13 businesses and two sustainable food leaders at today’s ceremony, hosted at Boston University’s new Center for Student Services, a LEED-Gold building.
2013 Greenovate Residential Award recipients
The Mayor’s Greenovate Residential Awards honor residents that are committed to “greenovating” in their home and throughout their communities. This year, awards were given to Federal Management Company, a Boston-based property management company that specializes in low-income housing, Elizabeth Charles, a Dorchester resident, and Mark Liu, who spearheaded a campaign to bring energy efficiency to traditionally underserved neighborhoods.
2013 Sustainable Food Leader recipients
The Mayor’s Sustainable Food Awards celebrate two leaders in the field of sustainable and healthy foods: those who provide our community with good food and those who provide a service in the sustainable and healthy food industry. The Mei Mei Group and Community Services in Dorchester were recognized this year in these two areas, respectively.
2013 Greenovate Business Award recipients
The Mayor’s Business Awards recognize leaders from the commercial and non-profit sectors, as well as academic, cultural, and healthcare institutions. Awards were given to entities that demonstrated extraordinary performance regarding sustainability, such as employee engagement, operations, renewable energy, storm-water management, and innovation. This year there were many excellent nominations, with 13 organizations receiving awards. Winners included large institutions, such as Boston University and Spaulding Rehabilitation Hospital, downtown businesses, such as Samuels & Associates, and neighborhood small businesses, such as G2O Spa and Dependable Cleaners. Below is a list of all the winners.
Boston Green Academy
Boston Properties-Atlantic Wharf
Fraunhofer Center for Sustainable Energy Systems
Rose Kennedy Greenway
Samuels & Associates
Sheraton Boston Hotel
Spaulding Rehabilitation Hospital
Tech Networks of Boston