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For Immediate Release July 15, 2011 Released By: Mayor's Office |
For More Information Contact: Mayor's Press Office Press.Office@cityofboston.gov |
WHO:
Mayor Thomas Menino
Boston Police Commissioner Ed Davis
Mike Sheehan, CEO of Hill Holliday
Steve Krom, VP and General Manager of AT&T
Richard Davey, General Manager of MBTA
Transit Chief Paul MacMillan
WHAT:
Mayor Thomas Menino and Boston Police Commissioner Edward Davis will unveil an exciting, new multimedia advertising campaign promoting Boston’s nationally recognized Crime Stoppers initiative known as the anonymous ‘Text a Tip’ program. Initially launched in 2007, Boston was the first city in the country to provide the community with the ability to send information about crime anonymously to police via text message.
Community members are invited to view the announcement via a live internet broadcast located at http://www.ustream.tv/channel/bpdnews-live.
As part of the city’s ongoing comprehensive strategy to reduce violence and increase public safety, the goal of this campaign is to increase awareness of the successful Crime Stoppers program and highlight the capability which allows community members to conceal their identity and still contribute information directly to police via text message or by calling the hotline.
PARTNERS:
Hill Holliday
AT&T
JCDecaux North America
MBTA
Boston Red Sox
Boston Police Foundation
