New Balance Hubway Offering 30% Discount to New Members Registered Before Launch
Bike Share System to Feature 600 Bikes and 61 Stations Throughout Boston
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For Immediate Release
July 14, 2011
Released By:
Environment, Energy, and Open Space
For More Information Contact:
Mayor's Press Office
Press.Office@cityofboston.gov

Today, Mayor Thomas M. Menino and Alta Bicycle Share announced that for a limited time new members who register before the launch of the New Balance Hubway bike share system will receive a 30% discount of the annual registration fee. With the discount the standard price of $85 will be $60 and registration for the system is now available online at www.thehubway.com.

“The launch of the New Balance Hubway system will be a momentous occasion as Boston is one of the first cities in the nation to implement a bike share program,” Mayor Menino said. “Hubway promotes a new, environmentally friendly way of getting around and I hope that all residents consider utilizing the system.” 

New members of New Balance Hubway are invited to join Mayor Menino at the launch later this month. All early registrants may participate in the ceremonial first ride and will receive a free t-shirt.

The City has begun installing bike share stations in the following areas: Downtown, Roxbury, Seaport, Back Bay, Fenway/Kenmore, South End, Longwood Medical Area, Brighton and Allston.  The goal is to develop a regional system that will expand into Cambridge, Brookline and Somerville.

Alta Bicycle Share of Portland, Oregon will operate the system out of its new headquarters in Boston. The equipment is a state-of-the-art, third generation, solar-powered automated system developed by Public Bike System Company, which runs the BIXI bike share program in Montreal.

New Balance Hubway will feature “swipe card” payments and will cost $5 for a daily membership, $12 for a three-day membership, and after the pre-launch discount is closed, $85 for an annual membership. Trips that are 30 minutes or less are free. The technology allows users to rent bikes from one station and return them at another one across the city. On average, there will be 10 bikes available at each station. Similar systems are located in Washington D.C., Minneapolis, Montreal, London, and Melbourne.

The New Balance Hubway Street Team will be stationed at multiple locations around Boston over the next month to teach people how to use the system and to offer a free helmet or T-shirt for signing up at the event.

The system is made possible by support from state and federal grants and more than a dozen sponsors. MassDOT, the Federal Transit Administration (FTA), the MBTA and the Boston Public Health Commission together have contributed over $4 million to the project. 

The Metropolitan Area Planning Council (MAPC) procured Alta Bicycle Share as the vendor for Boston’s Hubway system, and is working with the municipalities of Cambridge, Brookline and Somerville to expand bike share regionally.

The New Balance Hubway Team would like to thank its sponsors, including: New Balance Athletic Shoe, Inc., Beth Israel Deaconess Medical Center, Boston Global Investors & Seaport Square,  Boston Red Sox, Brigham and Women's Hospital, Children's Hospital Boston, City Sports, Colleges of the Fenway, Inc,  Equity Office & Putnam Investments,  The Fallon Company & Fan Pier,  Harvard University, Isabella Stuart Gardner Museum, Northeastern University, , P&G Gillette , Prudential Center, Samuels & Associates & Landmark Center.

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