For Immediate Release
July 13, 2011
For More Information Contact:
Mayor's Press Office
Today, Mayor Thomas M. Menino, in conjunction with MassBike, Livable Streets Alliance, Boston Cyclists Union, Walk Boston, Boston University Police, Northeastern Police and Boston Public Health Commission announced a new enforcement and education campaign to promote safe behavior among cyclists and drivers in preparation for the City’s launch of the new bike-share program, New Balance Hubway.
“It is important that all cyclists and motorists alike follow the rules of the road so that the streets are safe for all users,” Mayor Menino said. “This program will educate cyclists on how to bike safely and abide by the rules. We want all cyclists to wear helmets and to follow stoplights.”
The City has identified busy, high-conflict intersections where police will set up throughout the summer to enforce traffic rules for both bikes and cars as they pertain to cyclists. Boston police will join Northeastern University and Boston University police in handing out tickets to cyclists for running red lights and to motorists disobeying the rules of the road and thus creating dangerous situations for cyclists. Police will be stationed at 10 key high-crash zones
City officials will also distribute educational literature to cyclists as well as free helmets provided by the Boston Public Health Commission. The informational flyers will contain bicycle safety tips such as always wearing helmets, using lights, riding in the direction of traffic, and following traffic signals. In addition, Boston Bikes will continue to provide youth cycling classes and to work with bike advocacy groups to spread the word about safe cycling behavior.
With the launch of the New Balance Hubway bike share system in late July, thousands of new riders are expected. Boston Bikes will offer low-cost helmets online, at various retail locations, and at key bike share locations. In conjunction with MassBike, Boston Bikes will also provide live educational classes taught by certified instructors.
“We are anticipating thousands of new cyclists because of Hubway. This is a major opportunity to redefine the cycling behavior in Boston,” Nicole Freedman, Director of Boston Bikes, said. “We are working hard with partners from MassBike, Livable Streets Alliance, Walk Boston and Boston Cyclists Union to make this happen.”