For Immediate Release
December 22, 2010
For More Information Contact:
Mayor Thomas M. Menino today awarded 1st, 2nd, and 3rd place to Hyde Park’s The SWITCH, West Roxbury’s Wicked Sharp Ski & Snowboard, and Brighton’s A Piece of Heaven, in the City’s inaugural Deck the Windows of Boston Main Streets contest, a storefront decorating competition among 15 Boston Main Streets districts and more than 170 small businesses. The three-week-long contest began on December 3, and garnered the attention of close to 5,500 voters during last week’s five-day public voting period, through which the 15 finalists were narrowed down to just five.
Businesses’ windows from Bowdoin-Genvea to West Roxbury were enlivened by glittering snowflakes, hanging ornaments, and lit Christmas trees, among other decorations, bringing a heightened level of holiday spirit and friendly competition to neighborhood shopping districts this month.
“Deck the Windows not only brought the Main Streets districts together to celebrate the spirit of the season, it also brought some well-deserved attention to the local shopping options that our neighborhood businesses offer – especially this time of year,” said Mayor Menino. “I want to thank all the business owners, our Main Streets districts, voters, and our judges for making this such a success. We look forward to an even bigger turn-out next year.”
A panel of local celebrity judges – Alexandra Hall, Executive Editor for the Lifestyle of Boston Magazine; Christopher Bratton, President of the School of the Museum of Fine Arts and Deputy Director of the Museum of Fine Arts; local fashion designer, Daniela Corte; Hao Sheng, Curator of Chinese Art at the Museum of Fine Arts; Boston Herald Fashion Editor, Jill Radsken, and Mary Richardson, former Chronicle news anchor and current community liaison for Caritas Christi Health Care System – reviewed the windows over this past weekend and submitted their top three in ranking order to City Hall on Monday.
The evening celebration took place at The SWITCH, located on Fairmount Avenue in the Hyde Park Main Streets district, and drew a large crowd of business owners, residents, and representatives from other districts from around the city. The winning window features a full size Nutcracker, Christmas tree, and festive holiday lights that captured the attention of shoppers and judges alike.
To learn more about the contest and view photos of the of the fifteen finalists’ festive windows, visit www.cityofboston.gov/mainstreets.