For Immediate Release
November 29, 2010
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Mayor Thomas M. Menino today joined officials from American Express, the National Trust for Historic Preservation, and businesses from across the city in celebrating Small Business Saturday, the nationwide campaign designed to spur business for small merchants on Saturday, November 27th, 2010. In advance of the celebration, small businesses in across Boston Main Streets districts have posted signage in their store windows to raise awareness about the local shopping campaign, which falls on the weekend between two of the busiest shopping days of the year, “Black Friday” and “Cyber Monday.”
“Our small businesses are the backbone of our economy. That’s why I’m pleased to proclaim November 27, 2010 as Small Business Saturday here in Boston,” said Mayor Menino to a crowd of residents at the Roslindale Village Main Street’s 26th Annual Tree Lighting Ceremony. “We’ve talked to a lot of folks in our Main Streets districts who think this is a great idea. We saw it as a unique opportunity to give some of the marketing power to small businesses that larger retailers enjoy at this time of year.”
The celebration comes days after the City launched its annual Holidays on Main Streets campaign, designed to drive shoppers to Boston’s neighborhood commercial districts during the holiday season. This year’s campaign includes a district-wide contest for the best dressed storefront window, dubbed Deck the Windows of Boston Main Streets, the winner of which will be recognized by the mayor the third week of December.
Among other festive neighborhood happenings taking place in December, he encouraged residents to participate in Roslindale’s annual Holiday Wander on the upcoming four consecutive Thursdays, which will feature extended hours at local businesses and special weekly events, such as tastings, book signings, cooking demonstrations, craft nights and "meet the artist" receptions.
Boston is one of many cities across the country supporting the American Express Small Business Saturday initiative, which has also received strong support from the National Trust for Historic Preservation’s National Trust Main Street Center and is being highlighted in several other Main Street communities nationwide.
"Today is a day to show your support for small, locally owned businesses in Boston and around the country," said Kathy King, Vice President, American Express. "But this is just the beginning. We hope everyone will consider the value of small business during this critical time of year - the holiday shopping season - and beyond."
Social media has played a central role in helping raise awareness about the day, with a Facebook page garnering more than a million "likes" in just three weeks. Ten thousand independent retailers took advantage of $100 in free Facebook advertising to help generate awareness for their firms. And American Express cardmembers who registered their cards online will receive a $25 statement credit if they spend at least $25 at a small, independently owned retailer that accepts the card on Small Business Saturday.