Home
Online Services
Residents
Business
Visitors
Students
Government
Search Press Releases
Social Media Center
RSS Feeds
E-Newsletters
Text & Voice Notifications
Calendar
Schools Press Releases
Public Health Commission Press Releases
Contact Us
Press Office
City Hall Hours & Directions
Mayor's Online Constituent Service
City Departments
Select a Department
Administration and Finance
Adoption Center
Animal Control
Archives and Records
Arts, Tourism & Special Even
Assessing Department
Auditing
Bikes
Board of Appeals
Boston Centers for Youth and
Boston Residents Jobs Policy
BRA/EDIC
Budget Management
Cable Office
City Clerk
City Council Main Office
Civil Rights
Consumer Affairs and Licensi
Elderly Affairs
Elections
Emergency Medical Services
Emergency Preparedness, Offi
Emergency Shelter Commission
Environment
Environmental & Energy Services
Family Justice Center
Fire Department
Human Resources
Human Services
Inspectional Services Depart
Intergovernmental Relations
Jobs & Community Services
Labor Relations
Law Department
Library
Licensing Board
Management and Information S
Mayor's Office
Mayor's Youth Council
Neighborhood Development
Neighborhood Services
New Bostonians, Office
Parking Clerk
Parks & Recreation
Police
Press Office
Property & Construction Mana
Public Health Commission
Public Works
Purchasing
Registry Division
Rental Housing Resource Cent
Retirement Board
Schools
Small & Local Business Enter
Taxpayer Referral & Assistan
Transportation
Treasury
Veteran's Services
Women's Commission
Worker's Compensation Servic
Youth Council & Youthline
Youth Fund
Major Initiative to Combat Violent Crime by Revitalizing Anonymous Crime Tip Hotline
6/15/2007
-
Released by
Police Department
For more information contact BPD Press Office at (617) 343 4520
Mayor Menino and Commissioner Davis Announce Major Initiative to Combat Violent Crime by Revitalizing Anonymous Crime Tip Hotline
Boston is first city in nation to allow for Anonymous Tips to be sent by Text Message
BOSTON – Boston Mayor Thomas M. Menino and Boston Police Commissioner Ed Davis unveiled today a major effort to revitalize the city’s anonymous crime tip hotline, known as Crime Stoppers, through a targeted advertising campaign and by adding the ability for citizens to text message an anonymous tip to police. Boston is the first city in the nation to give it citizens the ability to submit an anonymous tip from their phone by text message.
“The city’s anonymous tip line is safe, secure and effective – but far too underutilized,” said Mayor Menino. “Today, we’re launching a major effort to revitalize this valuable tool with new energy, new purpose, new technology, and new advertising.”
“With the increased awareness of the tip line and the added option of sending a tip by text message, we hope that those who have always wanted to do the right thing, but have not spoken up for fear of reprisal, will help us,” said Boston Police Commission Ed Davis. “We need information. We need help. If you won’t talk directly to the police, please tell us what you know by calling 1-800-494-TIPS or by texting the word “TIP” to CRIME -- 27463.”
The Crime Stoppers tip line (1-800-494-TIPS) has been in place in Boston for over a decade. It allows citizens that have information about a crime to report it to the police anonymously.
The addition of an anonymous text function, which will be the first of its’ kind in the nation, is aimed directly at giving kids a channel to use that is familiar and discrete. The text tip line will enable those that prefer texting to talking to speak up safely, immediately, and anonymously through their mobile phone.
According to CTIA, mobile users sent 18.7 billion text messages in the month of December 2006, up 92% from 9.7 billion messages in December 2005. Text messaging is the preferred channel for many teens and those in 18- 24 old demographic. More than 70% of young adults (18-24) and close to 60% of teens (13-17) send text messages every month (M:Metrics).
The advertising campaign features a picture of a large police badge with a message engraved on the badge. “You are not right to remain silent” is the message in the signature execution followed by text that reads, “Fight crime 100% anonymously. For yourself. For your neighborhood. Text the word “TIP” to CRIME (27463) or call 1.800.494.TIPS.”
The media vehicles for the advertising are outdoor, transit and radio. The outdoor executions will appear in bus shelters and street level stands in those neighborhoods with high crime rates and will run for 3 months. The transit executions will appear in subway cars, platforms, and inside buses during the same time frame. The radio spots are 60 second executions and will run as PSAs on stations broadcasting across Boston.
The advertising campaign was created and the mobile Text a Tip program was developed on a pro-bono basis by Boston-based national advertising agency Hill, Holliday. Wall generously donated the space for the bus shelters and the MBTA and Titan Worldwide donated the transit advertising. VeriSign enables the mobile messaging application.
For more information about Crime Stoppers, visit the
Boston Police Website
Return to a list of Press Releases
Search:
RSS Feed Now Available
Stay up to date with the latest news and press releases from the City of Boston by subscribing to our RSS feed.
Open RSS Feed
»
Contact Info
Email Notifications
Text Size:
Privacy & Security
©2009 The City of Boston
©2009 The City of Boston
©2009 The City of Boston
