For Immediate Release
March 18, 2016
For More Information Contact:
Mayor's Press Office
BOSTON - Friday, March 18, 2016 - Mayor Martin J. Walsh today announced that the City of Boston will once again honor Boston's resilience, generosity and strength on April 15, now known as "One Boston Day." The day serves as an opportunity to recognize the good in our community and reflect on the spirit and resilience of the people of Boston that was exemplified in the response to the loss and the tragedies of April 15, 2013.
The City of Boston has launched onebostonday.org, where individuals and organizations can share their plans for One Boston Day and are encouraged to use the hashtag #OneBostonDay.
"April 15 is a date that has come to stand for our city's deepest values, and last year we were amazed by the spirit of the day, in the City, and around the world," said Mayor Walsh. "I hope everyone can mark this day in a way that is appropriate and inclusive for each of our experiences."
The Mayor made the announcement at the unveiling of the 2016 Boston Marathon street banners at Marathon Sports on Boylston Street.
"One Boston Day" encourages random acts of kindness and spreading goodwill, and activities across the City will encourage individuals to give back to their community. The new tradition came together in 2015 based on the desire expressed by many survivors to pass on the kindness, generosity and support they received following the 2013 Boston Marathon.
Last April 15, #OneBostonDay was a leading trend nationally on social media, and there were over 40,000 posts across social channels. As in the past, Hill Holliday is serving as the creative and digital marketing partner to help spread awareness and raise the visibility of One Boston Day.