For Immediate Release
December 20, 2013
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Mayor Thomas M. Menino today congratulated the winners of City’s the Deck the Windows contest, awarding yearlong bragging rights to Jamaica Plain’s Caramelo Clothing Company, West Roxbury’s Top it Off, and Brighton’s Abbott’s Frozen Custard. The 2013 holiday season marks the fourth iteration of this popular holiday event, a storefront decorating competition among Boston’s 20 Main Streets districts. More than 400 small businesses competed in the three-week-long contest, which began on November 28th.
Businesses’ windows from Dorchester to East Boston were enlivened by glittering snowflakes, hanging ornaments, and brightly-lit Christmas trees, among other decorations, bringing a heightened level of holiday spirit and friendly competition to Boston’s Main Streets shopping districts this month.
“I want to congratulate the Caramelo Clothing Company for winning this year’s Deck the Windows contest. It is no secret, judging from the thousands of votes cast, that this contest brightens our neighborhood business districts during the holiday season,” Mayor Menino said. “I want to thank all the business owners, Main Streets districts, voters, and local judges who helped make this year’s contest such a success. I also want to remind residents that our Main Street Districts have some of the most unique gifts and dining options during the holiday season.”
The awards celebration was hosted by the JP/Centre South Main Streets Board and took place at contest winner Caramelo Clothing Company, located on Centre Street in Jamaica Plain. Caramelo Clothing Company, owned by Carolina Tejedor-Meyers, is named after the Spanish word for caramel, and offers colorful, trendy casual men’s clothing and accessories that include edgier European styles.
According to the owner, the name Caramelo is more than just a nod to her Columbian heritage. “Caramels are sweet, warm and delicious, and the good ones stick with you for a long time. That’s the impression we’re hoping to make with our store.”
Tejedor-Meyers, a Jamaica Plain resident, continued, “I am so thankful that the community supported us, and I also have to give a big shout out to Mayor Menino, Andy Zarro, and JP/Centre South Main Streets for all of the support they gave us.”
The celebration drew a large crowd of business owners, residents, and representatives from other districts around the city. The winning window is an eclectic, almost surreal Dalí- inspired display of glittering, cleverly-arranged holiday lights.
On November 28, Mayor Menino announced the Deck the City campaign, which not only includes the Deck the Windows competition, but also a city-wide residential lighting contest called Deck the Rooftops. Public voting for Boston’s best-decked homes started today and will conclude on December 21st. To view this year’s contestants and to vote please go to www.cityofboston.gov/deckthecity/rooftops.