For Immediate Release
December 20, 2012
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Mayor Thomas M. Menino today announced the 1st, 2nd, and 3rd place winners of the Deck the Windows contest, awarding bragging rights for a year to Dorchester’s Back to Life Chiropractic & Wellness, West Roxbury’s Fabutique, and Allston’s Stingray. The 2012 holiday season marks the 3rd annual iteration of this popular event, a storefront decorating competition among 20 Boston Main Streets districts with more than 400 small businesses competing. The three-week-long contest began on November 20th, garnered the attention of over 4000 voters during the public voting period, through which the winners were determined.
Businesses’ windows from Dorchester to West Roxbury were enlivened by glittering snowflakes, hanging ornaments, and lit Christmas trees, among other decorations, bringing a heightened level of holiday spirit and friendly competition to neighborhood shopping districts this month.
“I want to congratulate the winners and all the businesses that participated in this year’s Deck the Windows Contest. It is no secret, judging from the thousands of votes cast, that this contest really enlivens our neighborhood business districts during the holiday season,” said Mayor Menino. “I want to thank all the business owners, our Main Streets districts, voters, and our local judges for making this such a success. I also want to remind residents to remember that our Main Street Districts have some of the most unique gifts and dining options in the City of Boston.”
The winning celebration was hosted by the St. Mark’s Area Main Street Board and took place at the winner’s Back to Life Chiropractic & Wellness office, located in the in the Carruth Building in Dorchester’s Peabody Square. The celebration is expected to draw a large crowd of business owners, residents, and representatives from other districts from around the city. The winning window features a winter wonderland of beautiful glittering stars and festive holiday lights that captivates every onlooker.
Mayor Menino and the local Main Streets organization, St. Mark’s Area Main Street, spearheaded a community planning effort focused in and around Peabody Square. Part of this planning process included the redevelopment of an approximately 185,000 square foot parcel that was previously used for MBTA buses and temporary parking. The Carruth Building developed by Trinity Financial now stands on that parcel providing approximately 10,000 square feet of neighborhood retail space and 116 units of mixed-income housing.
St. Mark’s Area Main Street was also instrumental in bringing Flat Black Coffee, a socially conscious organic coffee shop, Tavolo, a modern but casual Italian neighborhood restaurant owned by Chris Douglass, (owner of the Ashmont Grill), and Deck the Windows winner Back to Life Chiropractic & Wellness together to share first floor retail space in the Carruth Building.
Funding for the Carruth Building was made possible through a variety of funding sources including $1,750,000 in Department of Neighborhood Development HOME Funds and $750,000 in Neighborhood Housing Trust Money. Additionally, the Office of Business Development’s Neighborhood Restaurant Initiative provided Tavolo with $110,000 in CDBG loans. The Office of Business Development developed the Neighborhood Restaurant Initiative as a way to facilitate the development of a number of full service restaurants in the City’s neighborhood commercial districts.
On November 20, Mayor Menino announced the new Deck the City campaign, which includes the Mayor’s 3rd Annual Deck the Windows competition for Main Streets Business Districts and a new city-wide residential lighting contest Deck the Rooftops. Public voting for Boston’s best-decked homes started on December 18th and will conclude on December 21st. To view this year’s contestants and to vote, go to www.cityofboston.gov/deckthecity/rooftops.
Deck the City contest details and a complete list of participating businesses and homes to vote for by neighborhood can be found on the City of Boston's Deck the City website www.cityofboston.gov/deckthecity.