Mayor Menino Celebrates Opening of Minerva's Owl in Roslindale on "Small Business Saturday"
Celebrates Adams Park tree lighting and reminds residents to do holiday shopping in Boston’s neighborhoods
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For Immediate Release
November 28, 2011
Released By:
Neighborhood Development
For More Information Contact:
Kerry O'Brien
kobrien.dnd@cityofboston.gov

On November 26, 2011, Mayor Thomas M. Menino joined Roslindale Village Main Streets, local business owners and residents to celebrate “Small Business Saturday” by cutting the ribbon at Minerva’s Owl, a new boutique in Roslindale, and officially kicking off the holiday season in Roslindale at the Adams Park tree lighting.  The Main Streets event is part of the Mayor’s Holidays on Main Streets campaign, reminding residents to do their holiday shopping in Boston’s neighborhood business districts.  “Small Business Saturday” is a nationally recognized campaign designed to spur business for small merchants on the Saturday after Thanksgiving.  

“Small businesses like the ones here in Roslindale are the backbone of our economy.  They also happen to provide some of the most unique holiday gifts and experiences, right here in our community, without the mall hassles,” Mayor Menino said. “Challenge yourselves to shop locally and you won’t be disappointed.”

Mayor Menino also invited residents to participate in some of the holiday events in the neighborhood, including Roslindale’s annual Holiday Wander on the upcoming four consecutive Thursdays, featuring extended hours at local businesses and special weekly events, such as tastings, book signings, cooking demonstrations, craft nights, and "meet the artist" receptions. 

This year’s Holidays on Main Streets campaign includes a district-wide contest for the best dressed storefront window  Deck the Windows of Boston Main Streets, the winner of which will be recognized by the mayor the third week on December 20th, and discounts to events, shows, and stores across the city.  To find an event in your neighborhood, visit the Mayors Holiday Special website.  Shoppers also enjoy free holiday parking hours in Boston’s commercial districts on Black Friday and Saturdays between Thanksgiving and Christmas.

 About Small Business Saturday

Boston is one of many cities across the country supporting the American Express “Small Business Saturday” campaign, which has also received strong support from the National Trust for Historic Preservation’s National Trust Main Street Center and is being highlighted in several other Main Street communities nationwide.

 About Boston Main Streets

The Boston Main Streets initiative was created by Mayor Menino in 1995 as the first urban, multi-district Main Streets program in the nation, with the goal of establishing thriving commercial districts throughout the city.  Today, Boston Main Streets provides funding and technical assistance to 20 neighborhood-based Main Streets districts throughout the City of Boston and has served as a national model to urban areas seeking to revitalize neighborhood commercial districts including Baltimore, Washington, D.C., Milwaukee, New Orleans, and Portland Oregon.

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In cutting the ribbon for Minerva's Owl, Mayor Menino is joined by owner Julie Wesolowski, US Small Business Administrator Karen Mill and City Councilor Rob Consalvo.

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