For Immediate Release
October 21, 2010
For More Information Contact:
Mayor's Press Office
Mayor Thomas M. Menino today announced the newest Boston Bikes initiative “Roll it Forward” that will encourage Boston residents to donate their old, unused bikes to fellow Bostonians. The “Roll it Forward” program will collect, repair, and donate up to 1,000 bicycles across Boston’s neighborhoods. Program partners will repair and refurbish the donated bicycles and match them with Boston residents who could really use a bike.
“I think a lot of people probably have an older bike that sits unused in their basement, and now we are offering them the chance to “Roll it Forward,” said Mayor Menino. “There are a lot of kids and families who will put those bikes to good use, many of whom would not otherwise have that opportunity. This is one more great way to encourage healthy activity and cycling across all of our neighborhoods.”
“Roll it Forward” is one of the many initiatives of Mayor Menino’s bicycling program, Boston Bikes. Boston Bikes was established in 2007 with the goal of making Boston a world-class bicycling city and creating safe and inviting cycling conditions for all residents and visitors. Improvements since the Boston Bike program was launched include the installation of 15 miles of bike lanes, with another 20 slated for this year, the publication of the first-ever Boston Bikes map, and the installation of more than 500 bike racks.
The “Roll it Forward” program has already started distributing bikes to young children, along with bike education and safety information. Every recipient of a bike will be provided with a helmet and must demonstrate safe riding techniques. The City works with partners Eastern Mountain Sports, Wheelworks Cycling Centers, and Giant Cycling World to offer coupons to those who make a usable donation, make basic repairs, and match the bikes with someone who can use it.
Several community businesses have donated their time and resources to helping the “Roll it Forward” effort. Bikes Not Bombs, a long-time bike recycling and education program in Jamaica Plain, will be working on the program’s safety education efforts. International Bike Centers in Newton has already donated hundreds of children’s bikes, traded in from their longstanding kids bicycle “trade-up” program. Wheelworks bike shop, based in Belmont and Somerville, has served as a major sponsor of Boston’s Hub on Wheels for years. Eastern Mountain Sports has committed all four of their Boston-area full service bike shops to receiving bike donations and repairing bicycles, as well as Boston’s newest bike shop, Giant Cycling World, in the Fenway district. The store’s parent company, Giant Bicycles, has been a major contributor of bicycles to Boston’s City employee Bike Pool and ongoing bike safety education programs.
Area residents interested in donating their bicycles should take them to one of the partner locations listed below. These three shops are offering valuable coupons in exchange for donated bikes. For more information, visit www.rollitforward.org.
Eastern Mountain Sports (EMS):
Boston: 1041 Commonwealth Avenue, Boston MA 02215, (617) 254-4250
Cambridge: 1 Brattle Square, Cambridge MA 02138, (617) 864-2061
Hingham: 6 Shipyard Drive, Hingham MA 02043, (781) 741-8808
Newton: 300 Needham Street, Newton MA 02464, (617) 559-1575
Belmont: 480 Trapelo Road, Belmont MA 02478, (617) 489-3577
Somerville (Ace Wheelworks): 145 Elm Street, Somerville MA 02144, (617) 776-2100
Giant Cycling World: 11 Kilmarnock Street, Boston MA 02215, (617) 424-6400
Residents of Wellesley and Sudbury can also donate bikes at their local recycling facilities.
Wellesley Recycling and Disposal Facility (Wellesley residents only):
169 Great Plain Avenue, Wellesley MA 02482, (781) 235-7600 x3340
Sudbury Recycling and Refuse Center (Sudbury residents only):
20 Boston Post Road, Sudbury MA 01776, (978) 443-2209 x 1221
About Boston Bikes
Boston Bikes is part of Mayor Menino’s vision for a vibrant and healthy city that benefits all its citizens. It seeks to make Boston a world-class bicycling city by creating safe and inviting conditions for all residents and visitors. Formed in September 2007 and led by former Olympic cyclist Nicole Freedman, Boston Bikes focuses on improvements in all five universal bike planning areas, including Engineering, Enforcement, Education, Encouragement and Evaluation. For more information on Boston Bikes, please visit www.bostonbikes.org.