For Immediate Release
December 03, 2009
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Annual 'Holidays on Main Streets' Campaign Designed to Encourage Shopping Locally
Mayor Thomas M. Menino today announced the City's annual Holidays on Main Streets initiative, a Boston Main Streets-sponsored campaign designed to highlight the unique holiday shopping opportunities of the City's smaller commercial districts through a series of festive events taking place in and around the 19 Main Streets districts. The kick-off follows recent announcements of other holiday happenings around Boston, including the Downtown Crossing Holiday Market, the Toys for Tickets campaign, and the Mayor's Holiday Special website, which offers 8,000 tickets to half-price holiday events through the end of January, among others.
"Holidays on Main Streets is our way of drawing some attention to our neighborhood business districts at this festive time of year," said Mayor Menino. "We want shoppers to remember that local establishments have some of the most unique gifts in the city, and we also want residents to be aware of the wonderful holiday events taking place all month long – from tree lightings, to festive trolley tours, to special shows and dining options – there is something for everyone."
As has been done in years past, neighborhood shoppers will enjoy two free hours of metered parking throughout the city's commercial districts, including downtown, on Saturdays now through the end of day on December 26, 2009. While meters are free on these days, the two-hour time limit will be enforced to accommodate as many visitors as possible in shopping districts.
Mayor Menino highlighted the fact that Holidays on Main Streets is one of many ways that the City is celebrating the holiday season; all festive activities can be found in one place on City's website at www.cityofboston.gov/mayor/holiday, where residents and visitors can learn about this year's great holiday events, programs, and discounts - including a comprehensive list of Holidays on Main Streets events.
Developed out of a partnership between the City of Boston and the National Trust for Historic Preservation, the Boston Main Streets initiative was created by Mayor Menino in 1995 as the first urban, multi-district Main Streets program in the nation, with the goal of establishing thriving commercial districts throughout the city.
Today, Boston Main Streets provides funding and technical assistance to 19 neighborhood-based Main Streets districts throughout the City of Boston and has served as a national model to urban areas seeking to revitalize neighborhood commercial districts including Baltimore, Washington, D.C., Milwaukee, Detroit, and New Orleans.