House Made Out of Puzzle Pieces (150)

Affirmative Marketing

"Think Fair Housing First"

The Affirmative Fair Housing Marketing Program promotes equal access to government-assisted housing for all persons by establishing standards for public outreach, advertising and tenant/buyer selection criteria.  The Commission oversees the development and implementation of affirmative marketing plans that promote housing opportunity and monitors compliance with fair housing law.
Boston’s Program originated in 1986 to establish standards for public outreach, advertising, applicant screening, and tenant/buyer selection.  The Program was expanded in 1991 to go beyond standard marketing procedures and to implement a proactive effort to expand housing access to all Boston residents. 

More Than "Not Discriminating"

The intention of the City’s Affirmative Fair Housing Marketing Program is to encourage those least likely to apply for housing because of location, to increase their awareness of available housing, and to facilitate access to housing opportunities.  Affirmative Fair Housing means more than “not discriminating.” It means taking steps to inform those least likely to apply for housing because of its location and to attract an applicant pool that mirrors the racial composition of the City as a whole. Affirmative Fair Housing means removing barriers to housing choice, such as encouraging and providing language access to housing programs, making households aware of opportunities outside of their neighborhoods. 

Categories of Government-Assisted Housing

There are several categories of government-assisted housing subject to the standards of the City’s Program. The requirements differ slightly, based on size and type of development.  “Government-assisted housing” means housing whose purchase, development, operation, or renovation cost is subsidized—in whole or in part—with federal, state, or local funds and/or government resources, including the donation or sale of government-owned land. 
Affordable housing restricted as a result of the Mayor’s Executive Order relating to Inclusionary Development is also subject to the Program.

To request an Affirmative Fair Housing Marketing program manual or Affirmative Fair Housing Marketing Plan forms, contact BFHC.

Equal Housing Opportunity (75)



  • FHE Marketing Opportunity (Due date Extended to March 5, 2015 4 PM)

    FHE seeks expressions of Interest (EOI) for developing a communications and marketing campaign. The campaign will focus on raising awareness of the effects of lead exposure on children and making the public aware that housing discrimination against families due to the presence of lead is illegal.

    EOI (Full)

  • City Hosted Summit on Lead Paint Danger

    The summit brought together city, academic, private, and public stakeholders to develop an action plan for increasing awareness that lead is still a problem in Boston.

    Read News Article

  • Fair Housing Poster Contest

    Watch as the Mayor and our April 2014 Fair Housing Art Contest winners talk about diversity and housing.

    Watch Here

  • Panel Discussion on Lead Paint

    On behalf of the Office of Fair Housing and Equity (FHE), we would like to invite to you to the Urban League Lead Paint and Housing Discrimination Panel Discussion on February 5th from 6pm to 7:45pm. This event will be taking place at the Grove Hall Library in the Jazz Lounge

    Panel Discussion Information

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