Beginning in February 2009, local television signals will change from analog to digital. When that happens, TV sets that are more than 4 years old without cable or satellite reception will require a new antenna. To help with that inconvenience, Congress directed that a coupon program be set up.

A number of Boston households will benefit from this coupon program. In a market like Boston with so many good quality broadcast and network affiliated channels - WGBH-2, WBZ-4, WCVB-5, WHDH-7,WENH-11, WFXT-25, WSBK-38, WLVI-56 - there will be high demand for these converter antennas. Only about 55 - 60% of Boston households subscribe to cable and only about 5% use satellite. That leaves more than a 1/3 of our households will need to buy a converter box. And don't forget, even cable subscribers who don't bother to hook up older, extra TVs, will benefit.

To request a coupon, consumers can apply online at dtv2009.gov or call the federal NTIA 24-hour hot line at 1-888-388-2009. The Associated Press story below provides more information about the program, as well as a Q&A with the program director.


Coupons available for digital TV switch
By Associated Press / January 1, 2008

WASHINGTON - Millions of $40 government coupons become available today to help low-tech television owners buy special converter boxes for older TVs that might not work after the switch to digital broadcasting. Beginning Feb. 18, 2009, anyone who does not own a digital set and still gets their programming via over-the-air antennas will no longer receive a picture. That's the day the television industry completes its transition from old-style analog broadcasting to digital. The converter boxes are expected to cost between $50 and $70 and will be available at most major electronics retail stores. Starting today, the National Telecommunications and Information Administration will begin accepting requests for two $40 coupons per household to be used toward the purchase of the boxes. Viewers who have satellite or cable service will not need a box.

To request a coupon, consumers can apply online at dtv2009.gov. The government also has set up a 24-hour hot line to take requests, 1-888-388-2009. Congress, in ordering the transition to digital broadcasting, set aside $1.5 billion for the coupon program, which will fund 33.5 million coupons and other costs. The giveaway basically works under the honor system.

The first 22 million coupons will go to all households that request them. That includes a residence that gets cable service for one TV but has a spare TV that still uses an antenna, for example. The rest of the coupons, however, are meant only for those who do not subscribe to a pay-television service.

The Nielsen Co. estimates that 14.3 million households, or about 13 percent of the 112.8 million total television households in the nation, rely on over-the-air television broadcasts for programming. Tony Wilhelm, director of consumer education for NTIA, said the agency expects to have enough coupons to satisfy demand. "We think the high number will be 26 million. Low end is 10 million." Members of Congress have criticized both the National Telecommunications and Information Administration and the Federal Communications Commission for their work on the transition to digital television.

The Converter-Box-Coupon Czar: Q&A with NTIA's Baker
Acting Assistant Secretary for Communications and Information Meredith Atwell Baker Speaks with B&C's John Eggerton
By John Eggerton -- Broadcasting & Cable, 12/29/2007 11:00:00 AM
You may have never heard of Meredith Atwell Baker, former deputy assistant secretary at the National Telecommunications & Information Administration, but she is in the digital hot seat. As acting assistant secretary for communications and information, it's her responsibility to administer the distribution of millions of $40 coupons the government will issue to consumers to be used toward the purchase of digital-TV-to-analog converter boxes.

She stepped into the breach just after Thanksgiving, following the abrupt departure of John Kneuer.

The coupon program officially begins Jan. 1, but the NTIA won't even start mailing out the coupons until Feb. 17. That's exactly one year before the last day of analog transmission. U.S. television goes all-digital Feb. 18, 2009.

In an interview with B&C's John Eggerton, Baker explained why she thinks that despite criticism by others, the DTV transition plan will work.

Q: What do viewers need to know about this transition?
A: They need to know that between Jan. 1 and March 31, households can apply for two $40 coupons online, that they can apply by phone at 1-888-DTV-2009 and that they can apply by mail. The word to get out now is that there is a big change in television coming Feb. 18, 2009, and people who have old televisions who receive free over-the-air broadcasting -- which means they are not hooked up to cable or satellite or another pay TV service -- have to make a decision. They have three choices. They can buy a new TV that's digital, they can subscribe to cable or satellite or another service, or they can buy a converter box. Otherwise, their television won't work.

Q: Since participation by retailers is voluntary, are you concerned that there will be converter boxes available by Feb. 17?
A: We have had extensive conversations with retailers, and we are comfortable with the date of Feb. 17.

Q: A GAO report on the state of the DTV transition was critical of the process, saying that there is no comprehensive plan. True?
A: I think we do have a comprehensive plan. The GAO finished its fact-finding in August. We didn't even sign our contract with IBM [which will have day-to-day responsibility to administer the coupon program] until Aug. 15. I think we have made significant and substantial progress since then. We are looking forward to making this transition happen in a timely fashion.

Q: Congress made the first $990 million in coupons available to anyone, with a second $510 million, if needed, for homes with only analog, over-the-air TV service. If most of the initial outlay goes to tech-savvy multichannel homes with a third or fourth set not hooked up to satellite or cable, is there enough money to cover the analog in that last $510 million?
A: We think there will be enough money for all affected people to receive a coupon.

Q: How will you guard against retailers trying to "upsell" customers to buy a digital set instead of just getting the converter box?
A: We are certifying our retailers and we will be monitoring their participation. We will certainly have folks who will go to stores and see where the boxes are displayed to make sure they are appropriately describing our coupon program.

Q: Explain eligibility rules. I understand, for example, that senior citizens in nursing homes can't get a box.
A: We used the census definition of a household because the coupons have to be mailed. The only caveat is that you can use a P.O. box, which was designed with tribal nations and Alaska native villages in mind. In nursing homes, or if it is a hospital-type setting and they don't have a separate mailing address, then technically, they are not eligible for a coupon. But we're working to find a solution. How many nursing homes are not hooked up to cable or satellite? We're still working on finding out.