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Jeffrey Steefel
Executive Producer, Turbine, Inc.

Jeffrey has been a professional in the Entertainment and Technology industries for almost 20 years, serving as Executive, Director, Head of Production, Principal Designer and Business Strategist for multiple new-media, entertainment and technology organizations ranging from young start-ups to media and technology giant, Sony.

Jeffrey joined Turbine, Inc in early 2004 and is currently the Executive Producer in charge of the upcoming MMORPG The Lord of the Rings Online. LOTRO will be the first and only online persistent world based directly on the literary works of J.R.R Tolkien and will host a world-wide community of fans and gamers.

Prior to joining Turbine, as VP, Programming & Member Services for There, Inc, Jeffrey helped to create the first successful online 3D virtual environment tailored for Mainstream Consumers. Jeffrey supervised the creation and operation of customer service, community development, and in-world programming teams in preparation for launch of the consumer online service, managed Member Services and content programming for a large-scale persistent Public Beta community, and then the successful conversion to a persistent online multi-player pay-service. His teams developed an online community with over 3000 active member clubs with larger clubs of over 500 members each, and over 170 independent, member-created websites on the world wide web, including 3 fully member-staffed online There news organizations (lifeinthere.com, thereuniverse.com).

As VP, Programming & Production for Sony Online Entertainment, Jeffrey headed digital studios in Los Angeles and New York, supervising a production, programming and development staff of 120 personnel for SOE's premier game site, The Station@Sony.com, helping to manage the growth of that service from 3MM members to over 7MM and to grow "casual" monthly usage on The Station to >1MM hrs/mo.


< Back Jeffrey Steefel Executive Producer, Turbine, Inc. Jeffrey has been a professional in the Entertainment and Technology industries for almost 20 years, serving as Executive, Director, Head of Production, Principal Designer and Business Strategist for multiple new-media, entertainment and technology organizations ranging from young start-ups to media and technology giant, Sony. Jeffrey joined Turbine, Inc in early 2004 and is currently the Executive Producer in charge of the upcoming MMORPG The Lord of the Rings Online. LOTRO will be the first and only online persistent world based directly on the literary works of J.R.R Tolkien and will host a world-wide community of fans and gamers. Prior to joining Turbine, as VP, Programming & Member Services for There, Inc, Jeffrey helped to create the first successful online 3D virtual environment tailored for Mainstream Consumers. Jeffrey supervised the creation and operation of customer service, community development, and in-world programming teams in preparation for launch of the consumer online service, managed Member Services and content programming for a large-scale persistent Public Beta community, and then the successful conversion to a persistent online multi-player pay-service. His teams developed an online community with over 3000 active member clubs with larger clubs of over 500 members each, and over 170 independent, member-created websites on the world wide web, including 3 fully member-staffed online There news organizations (lifeinthere.com, thereuniverse.com). As VP, Programming & Production for Sony Online Entertainment, Jeffrey headed digital studios in Los Angeles and New York, supervising a production, programming and development staff of 120 personnel for SOE's premier game site, The Station@Sony.com, helping to manage the growth of that service from 3MM members to over 7MM and to grow "casual" monthly usage on The Station to >1MM hrs/mo.