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Wild Posting Project
In partnership with National Promotions and Advertising (NPA), The Office of Arts, Tourism & Special Events has produced more than twenty 24x36, full-color posters promoting Boston Cultural Organizations. 300 posters of each design were displayed prominently on outdoor walls throughout the city of Boston.
NPA, known as an industry leader in guerilla marketing, printed the posters, located sites, obtained permits and "wild posted" the posters and removed them after a two weeks.
The posters provided thousands of potential audience members with information about cultural events and organizations they might not have known about otherwise. In doing so we aimed to have a significant impact on the quality of life and the identity of cultural life in Boston.
The Office of Arts, Tourism & Special Events is grateful to NPA for allowing us to provide this wonderful service to Boston's cultural community.
©2008 The City of Boston